 |
CCF Furniture is committed to respecting the privacy
rights of our customers and all visitors to our web site. We take
this matter very seriously, and have instituted many policies and
procedures to insure that none of your privacy rights as stated herein
are ever violated. The following outlines CCF Furniture's privacy
policy and details the measures we have taken to safeguard and protect
your privacy, while providing you with a unique and rewarding online
shopping experience. By visiting CCF Furniture, you are agreeing to
the policies detailed below.
What if i
communicate with CCF Furniture electronically?
When you send an email to CCF Furniture or visit the web site,
you are communicating with us electronically. When you
send an email to CCF Furniture, you consent to receive communications
from us electronically in response. Please note that this
does not constitute opting in to our email or direct mail
lists. CCF Furniture may communicate with you by email, by updating
or posting notices on the web site. You agree that all
agreements, notices, disclosure and other communications
that CCF Furniture provides to you electronically satisfy any
legal requirement that such communication be in writing.
All communications with CCF Furniture become the property of
CCF Furniture.
What information
does CCF Furniture collect?
In order to serve you better, CCF Furniture collects and stores
your personal information when you: (i) create an account
on CCF Furniture; (ii) sign up to be notified of special deals
like discounts and exclusive offers; or (iii) enter a contest
or promotion on our site. An account is created when you
do one of following things: make a purchase on CCF Furniture,
create a MyCatalog© on CCF Furniture, or register for an
account on CCF Furniture, or enter certain CCF Furniture sweepstakes.
When creating an account, we ask you for your first and
last name, your e-mail address, a password, and perhaps
some other similar information. If you are making a purchase,
we will additionally ask you for your billing address,
shipping address, and credit card information.
Our system also may gather information about the areas you
visit on our site as well as the IP address you use to connect
to our site. We may use this data internally only for 2 reasons:
1) to personalize your experience on CCF Furniture.com and the
marketing materials you receive from CCF Furniture or its partners
and 2) to prevent fraud on your account. We would not share
any of this data on an individual basis (we may share it
in an aggregate form without personal identifiers) with any
outside company other than perhaps consultants or service
providers of CCF Furniture who were assisting CCF Furniture in serving
you better. Of course, to the extent that we would ever share
any of that information with a consultant or service provider,
we would only do so if that party agreed to protect your
private information by adopting a privacy policy at least
as stringent as our own. We do use navigational information
both in the aggregate and on an individual basis to understand
how our visitors use CCF Furniture so that we can make our site
better. We do not keep track of where you go on the World
Wide Web.
What does
CCF Furniture do with this personal information?
Your information is used to process your orders and personalize
your shopping experience on CCF Furniture, for internal purposes
and to comply with any legal requirements. By storing your
personal information on a secure server, CCF Furniture is able
to shorten your checkout process and allow you to check
your order status online.
At CCF Furniture, we also review what
kinds of products appeal most to our customers as a group.
This statistical information helps us improve our offering
in the same way that other companies change their catalog
based on what sells best. We may also use information about
the kinds of products you buy from CCF Furniture to make other
marketing offers to you. Of course, you always have the option
to opt-out from receiving such offers (for instructions on
how to opt-out, please see below). To the extent that you
use electronic wallet technology provided by a portal, such
as AOL's Quick Checkout feature or MSN's .NET Passport technology,
or another service provider, we may share some of your purchase
information with that portal or service provider to assist
that portal in serving you better. However, rest assured
that we would only share that information with the same portal
you are using and then only to the extent that such portal
agreed to protect your private information by adopting a
privacy policy at least as stringent as our own.
Does CCF Furniture
share any information it collects with outside parties?
We may use your purchase information about the products you
buy from CCF Furniture to make other marketing offers to you. Of
course, you always have the option to opt-out from receiving
such offers (for instructions on how to opt-out, please see
below). We may share this information with consultants or
service providers to help CCF Furniture serve you better. Of course,
to the extent that we would ever share any of that information
with a consultant or service provider, we would only do so
if that party agreed to protect your private information
by adopting a privacy policy at least as stringent as our
own. For example, we use Coremetrics, a service provider,
to help us gather and analyze information about our customers.
Coremetrics' only role is to help us conduct our business
and deliver the most relevant products and services. If you
would like to deactivate our ability to analyze your anonymous
browsing and purchase behavior through the use of this service
or find out more about our service provider, including its
privacy policy and how to opt out, go to: http://www.coremetrics.com/info_eluminate2.html.
To the extent that you use electronic wallet technology provided
by a portal, such as AOL's Quick Checkout feature or MSN's
.NET Passport technology, we may share some of your purchase
information with that portal to assist that portal in serving
you better. However, rest assured that we would only share
that information with the portal you are using and then only
to the extent that such portal agreed to protect your private
information by adopting a privacy policy at least as stringent
as our own. If you provide us with your name and postal address,
we may make this information available to other companies
who want to mail you information about their products. Of
course, you always have the option to not have such information
shared (For instructions on how to insure that this information
will not be shared, please see below). Except as provided
above, as required by law, or in the event of a merger, consolidation,
or sale of all or substantially all of CCF Furniture's assets,
we will not sell or otherwise share any of your purchase
information with any third party without your permission.
How
does CCF Furniture safeguard my personal information?
CCF Furniture has implemented a variety of security measures to
maintain the safety of your personal information. Your
personal information is contained behind secured networks
and is only accessible by a limited number of employees
who have special access rights. When you place orders or
access your personal information, we offer the use of a
secure server. All sensitive/credit information supplied
by you is transmitted via Secure Socket Layer (SSL) technology
and securely stored in CCF Furniture's database.
Does CCF Furniture
provide a way to update or remove personal information?
CCF Furniture provides a my account feature on our website which
allows you to modify and/or remove most of your personal
information. This page can be accessed by clicking the my
account link at the bottom of every page on the site. Rest
assured that all of your information within my account is
secure and accessible only by you or limited CCF Furniture personnel.
How
does CCF Furniture use my e-mail address?
Your e-mail address is used to create and identify your account
on CCF Furniture. Your e-mail address is also used by CCF Furniture
to correspond with you about any orders that you may place
or to notify you with the results of any contests you may
have entered. We may also use your e-mail address to notify
you about important functionality changes to the Web site,
new CCF Furniture services and special offers and promotions
we think you'll find valuable. If you would rather not
receive this information, or would like to opt-out of receiving
e-mail of this kind, simply click on the "Unsubscribe" link
that appears at the bottom of any email and follow the
simple instructions to have your email address removed
from the list of customers who receive notices of new functionality,
services, special offers and promotions.
|
|
